The Future of Data Science

If you have a question in mind regarding the future of data science then you are definitely concerned with whether the techniques and tools such as Python, Hadoop or SAS will become outdated or whether investing in a data science course will be beneficial for your career in the long-run. But there is no need for worry. Businesses have only recently begun to realize the worth of their data and have just begun to make significant investment in these areas. So data science careers will be around for quite some time.

HISTORY OF DATA SCIENCE

The history of data as well as statistics is proof of the fact that the transformation of data into useful insights is something which has been happening for a long, long time.

The high-tech data-driven world has forced companies to develop cheaper and more reliable sources of data storage so as to store lots and lots of business data. The extraction of useful insights from this mass of data requires the skills and knowledge base of statistician and programmers. This combination of statistic skills and programming skills can be seen only in the DATA SCIENTIST. The job of data scientists is not only extracting useful insights but extends to designing new tools and techniques for processing and storage of data.

A SECURE AND LUCRATIVE CAREER AS A DATA SCIENTIST

The individuals with right mix of skills necessary for jobs as data scientists will have a challenging career. The job and salary prospects of DATA SCIENTISTS make it an even more worthwhile educational investment for new entrants and professionals in the near term. Data scientists will have a wonderful career in the future as well. The field of data science (machine learning in particular) is not going to disappear but rather outshine other fields. So the future of data science looks promising.

The market for data is regarded as highly competitive. Standing out from the crowd and having an edge over the competition are the two important traits to keep in mind when pursuing your career in the field of data science.

HOW CAN THIS BE ACHIEVED?

A lot has been discussed about the use and benefits of data. But now the question arises regarding how to accomplish training in this field. Professionals can advance their skills and knowledge base by taking classes in data as it is always said that upgrading one’s skillset (by way of training, education or any other mode) is the key to a successful career and a bright future. It is always beneficial to be in sync with the latest technology and trends.

THE FUTURE OF DATA SCIENCE IS DEFINITELY GOING TO BE BRIGHTER THAN EVER

But remember, getting into this field is not easy. You will need to have an in-depth and thorough knowledge of all the techniques and methodologies utilized in the field of data science.

How to Make a Good Flyer

Before we get to how to make a good flyer, we have to understand the strategy behind a high-quality one. Here’s a basic rundown of a door hanger. As you can see we don’t have much space to work with. This means we have to choose our words carefully. The first line you see is the largest and is meant to grab the attention of the viewer as well as qualify them.

Right away the person knows what we’re trying to sell here. Private Construction Management services. Right below it, you’ll see a picture of a house that would look like our target customer. Under that, there’s a brief description that reinforces credibility by mentioning the years of experience with all kinds of projects.

Anyone looking into renovating their homes will identify with this flyer right away. We ask them the question “Have a project in Mind?”, always qualifying them. The next line tells them what we want them to do, which is to call for a consultation.

Door hangers work really well compared to regular flyers. For one, you won’t have to worry about your message getting lost in the mail. The direct mail route is often pricey and your ad will compete with priority mail like bills. On the other hand, everyone has one front door and your ad will command their full attention.

Flyer Headline Examples
The headline is arguably the most important part of the flyer. Some people spend the most of their time trying to choose the right image that’s going to catch the attention of the customer and dazzle them with their creativity. It sounds nice. It just isn’t the case.

The reality is that we have 1 second to catch the attention of the person we’re trying to reach. We have to talk about what THEY want as opposed to what we’re offering. In the example above, Private Construction Management might not be an ideal headline. Instead, we could’ve said something along the lines of “Got a Construction Project in Mind?”.

It might or might not get a good reception. The key is to grab attention and eliminate anyone who wouldn’t buy from us while selecting those that would. We could write a whole book on choosing the right headline but adhering to some guidelines should put you on the right track. The following are some good headline examples for flyers or for any ads in general.

How-to Headline: People like to learn and the how-to headline is found everywhere. How to hire a good construction management company. How to make a million bucks in 20 min. You’ve seen it before. It works.

Question Headline: Just like the one suggested above. Asking a question engages the reader and causes them to answer it subliminally or consciously. Either way, we’ve got them communicating with us just through the headline.

Testimonial: Testimonials are great anywhere. They reinforce your brand and its authority. No one wants to buy from the new guy on the block. They want someone tried and tested.

Crazy Offer: A crazy offer can go a long way. A really long way. You should always have a crazy offer on your flyer regardless. If its good enough, it should be the biggest and first thing they see.

Choosing the Best Image for Flyers
As we said previously, finding the perfect image for your flyer isn’t as important as some people might think. A funny or creative image will get a positive response, but it won’t necessarily get us the exact response that’ll bring us sales.

Our picture should flow well without our headline and service. If we’re advertising for a taekwondo school, you might use a picture of children wearing their G.I uniforms.

A picture like that will help people identify quickly what your service is and if its for them. The image should be able to work independently from your headline, and vice versa.

The Elevator Pitch
Flyers have limited amounts of space for words and pictures. We want to get in as much as we NEED to, not as much as we CAN. This is where a lot of people go wrong. They design their flyer to include every single detailed explanation of what they do.

You should remember that the flyer shouldn’t serve as an alternative to your website. Your website is where your customers will go if they want a more in-depth understanding of your company and services/products.

The next section you should include in your flyer is a short description of what you do and why they should choose you. In short, it’s a small elevator pitch about your company.

“We manage construction projects for homeowners and have been doing it for over 20 years”. Simple, yet effective. At this point, we have a headline, a photo, and a small elevator pitch that’s going to help us land the knockout punch.

How to make a good flyer or offer
How to make a good flyer is based on the offer you give. An amazing offer has a time limit and simply cannot be passed by. These flyers receive upwards of 8-10% success rate. You really must be able to give tremendous value, or you won’t get too many replies.

A simple flyer with no offer can expect a 1% conversion rate. This means that we’ll turn 1% of the people that see our flyers into paying customers. You send out 10,000 and you get back 100 customers. Pretty simple stuff.

If you put a great offer, you can see 800-1000 customers out of 10,000 flyers. Suddenly, it makes a lot of sense to give away a great offer. Restaurants, for example, would benefit greatly by offering a free appetizer. They might lose out on some short-term profit but they’ll win in the long term.

Strategizing a Flyer Campaign
A good design is useless without a good strategy for distribution. We know flyer advertising is a numbers game and so we have to choose our target customers carefully. A restaurant might benefit better from delivering to homes instead of street promotion. That isn’t to say that a restaurant shouldn’t use street promotion as part of their campaign. However, if you don’t have enough foot traffic near your restaurant to justify it, you’re better off just targeting the homes in the neighborhood.

These customers are going to be your loyal regulars. The cost of acquiring one of them is inconsequential to the value that they’ll bring as a lifetime customer. For homes, door hangers work best. The reason is that other flyers have to be stuffed in other places near the home. They might be stuck on the mailbox or squeezed between the door frame. On the other hand, a door hanger is going on the doorknob. Basically, to get into their home they’re going to take it off the door and they’ll look at it for about a second.

They should be able to see exactly what you’re offering, how much, and what they have to do to redeem the offer. For example, you’re advertising a pizza restaurant. A really good flyer for this type of strategy would be “Get a free pizza slice with an order of a pizza and a soda”. The customer picks up the flyer and sees that they’re getting a free pizza slice and all they have to do is to go buy 1 and a soda.

What To Note While Shipping To China

With a lot of players entering the international logistics market, shipping to countries that are located thousands of miles away from you, has become a hassle-free task today. Gone are the days, when you had to wait for relatives or strangers from a particular country to pass on things to your near and dear ones staying there. With international logistics becoming highly cost-effective as well, you can use them for your business and personal purposes quite easily. One of the hot shipping destinations is China. It is one of those economies that has been growing at an exponential rate. Hundreds of thousands of items worth millions of dollars get shipped to China on a daily basis. Here are some of the important processes that are involved while sending goods/shipment to this country.

1. Customs clearance/paperwork

When you want to send anything to China, you should be aware of the custom laws and regulations prevailing in that country. Items, whose values are quite low (approximately lesser than 500Yuan)are free from customs duty. If you are sending items that are worth more than this value, you need to pay the required customs fee and submit all relevant paperwork, so that your shipment doesn’t get rejected. Chinese laws are quite strict when it comes to documentation. You should have a checklist of the requirements and plan accordingly, so that you don’t miss out on anything.

2. Method of packing

Whenever you ship anything to China or any other country, you need to take extra care while packing your products. Fragile items should be covered in cardboard boxes that are well corrugated so that they are well-protected against abrasions and friction. All the items should be sealed to avoid leakages, breakages, spillage and other related mishaps. Your shipments involve a lot of investment; therefore, it is only natural that you take enough care in ensuring that they reach their destination safely and perfectly.

3. Banned items

This is one of the most important points that you need to keep in mind when you are shipping anything to China. Every country has different laws related to the list of prohibited items. You should be fully aware of the rules that stop you from taking certain items into Chinese territory, so that your package is not confiscated at the time of security checks. Prohibited items mostly related to food, electronics and other materials like wood, cane, bamboo etc. Under each category, you should know the list of items that are allowed or disallowed, permitted weight and other aspects, in order to get your shipments cleared without any hassles.

4. Service provider

This is the first step that you need to follow when you decide to send your shipment to China. Choose a service provider who is highly reputed in the world of international logistics and who has enough experience in this field. When you choose the right company, you will be given professional guidance about the items that can and cannot be shipped to a particular destination, saving you lot of time and embarrassment.

Why Packaging Labels Should Be Clear

It is an age when consumers are the most demanding. When purchasing a product, any customer has a specific set of requirements, which the buyer needs to meet. The requirements of the consumer are based on the kind of product which is being purchased and of course the purpose of use. Thus, it is important that retailers and manufacturers offer complete transparency, especially in case of food products.

Labels are an integral part of packaging. But the important fact is that the labels should ideally serve their purpose. They should offer all that the customers are looking for in terms of information. If the labels are not informative or clear, the manufacturer might lose out a chunk of customers.

Importance of Packaging labels Clarity

Source of Information:

Labels are the only source of information about a product. A label needs to be clear so that the consumer gets all the necessary information needed before use of the product. If there is no such information, consumers might be in doubt and they will lose faith on the product. This is especially important in case of food products, where consumers need to necessarily have some information on the product. This includes information, on the calories, nutrition count, method of use, storage information and more.

This is also most important in case of pharmaceutical packaging. Buyers need specific information related to the product, which includes ‘best before date’ and composition information. If labels are not clear, customers will not buy the product next time. They will instead opt for another product which offers them complete information related to the product.

Brand Image:

If your package isn’t clear and professionally done, your company might lose its integrity. The consumers might have suspicion in their minds about the product since they have no clarity of information regarding different things. It doesn’t help the brand image. Besides, consumers never purchase anything unless they are aware of the content. Would you like to purchase a package of cookies if you are not aware of the calories or the ingredients?

Also, having a clear packaging is not enough. You need to know what should be included in the packaging label as per the manufacturer. There is usually no formal definition of what needs to be included in the label. But, you need to include information as per the requirements of Food and Drug Administration authority. Thus, labels which do not offer clear information also mean they are not complying with the safety standards.

If there is a natural product, the label should be clear with information. Such information includes words like ‘minimally processed’, ‘gluten free’, ‘simple’ or natural. If such words are present, the buyers are actually sure that the product is safe for use. Also, there should be certification or logo about the product being safe for use.

Thus, whenever you buy a product, ensure that the product has a clear label. It includes all necessary information about the product. If there is no clear label, it might be possible that the company is hiding something.

Start Your Future NOW!

Ever think “There must be something else, something more and something better”?

The world is changing at a rapid pace. Job security is a thing of the past, and for most of us, having a j o b barely pays the bills. For most people, it doesn’t pay the bills, and certainly doesn’t allow for holidays or luxuries.

School taught us to work hard, get good grades and get a job. What it didn’t teach us was how to create wealth.

It’s the 21st century, the Information Age and if we don’t keep up we will fall behind, big time!

Traditional jobs are disappearing rapidly. Businesses now use half the staff they used to, and in many cases pay on a performance level rather than an hourly rate. And this is just the beginning of what is to come.

So what can you do about it? The answer is simple – Become an Entrepreneur.

There are millions of people globally who have discovered the secret to creating wealth through becoming an Entrepreneur. And it’s easier than you think.

To become an entrepreneur all you need is:-

A willingness to learn
A can do attitude
Determination and discipline
The desire to become a better person

Anyone can learn Entrepreneurial skills. You don’t need a university degree; you don’t even need to have finished school. In fact some of the richest people in the world had very little if any formal education. What they did have was a desire to make something positive happen in their lives.

Do you want more for your life and the lives of your family? Do you want a future that has quality?

I think we all do, but we are so caught up in the speed of ‘daily living’ that we just haven’t given much (if any) thought to the possibilities that are out there. And believe me there are endless possibilities. It doesn’t have to be all doom and gloom. Life is for living.

Once you learn the basic skills to becoming an Entrepreneur, a whole world of opportunities can open up to you.

So what is an Entrepreneur? Basically anyone who owns their own business.

But don’t panic. It does not have to be a huge company, with employees and massive overhead expenses. Nor does it mean buying a franchise. There are literally thousands of business opportunities out there, if you know where to look and how to find them. And the wealth they can create can make the difference between an average life and an abundant lifestyle. Which one would you prefer?

Remember, you are new to this, so step one is to start part time. Learn the skills whilst still working your current job. And if you are serious about increasing your wealth, you have the ability to earn part time, an additional $1000 plus per month. What would extra $$$ per month mean to you and your family?

For most it would mean a BIG DIFFERENCE.

The time to get started is NOW. Don’t wait. People who wait are waiting all their lives. Do you want the next 5 years to be the same as the last 5? If not, then take action now.

And here’s the secret that most people never realise – The time will pass anyway!

Yes that’s it – The Time Will Pass Anyway! So why not do something to make things better. Unless you are happy with your life the way it is now. It’s entirely up to you.

But here’s the key – if you start now, you’ll be so much better off 5 years from now. And your future self will thank you for it.

Trust me. Nothing changes by itself. No one will jump up and do it for you. And if you do nothing, then that’s what you get in return.

I live by the motto – The only way to predict the future is to create it.

So start your future now. It will be fun. It will be exciting and it will be very rewarding.